Acquisition Marketing Manager

Salary: TBD
Location: USA
Job Type: Full Time
Status: active
amm

At cxperts, we partner with global brands to deliver best-in-class customer experience solutions across diverse industries. As a fast-growing BPO with operations in the U.S., LATAM, and APAC, we are redefining outsourcing with a people-first, technology-enabled approach. We thrive on innovation, agility, and measurable impact—and we are looking for ambitious professionals who want to grow with us.

 

POSITION SUMMARY:

We are seeking a remote Acquisition Marketing Manager to lead and scale our customer acquisition efforts across multiple digital channels. This role is critical to driving top-of-funnel growth and increasing qualified leads for our B2B services. The ideal candidate is data-driven, performance-oriented, and collaborative, with proven success in demand generation, paid media, SEO/SEM, and campaign optimization.

This is a high-visibility role reporting directly to the VP of Marketing, with the opportunity to make a measurable impact on cxperts’ growth trajectory in the global outsourcing industry.

The role is 100% work-from-home, and a full-time employment position.

 

KEY RESPONSIBILITIES:

Lead Acquisition Strategy

  • Own the acquisition strategy across paid, organic, and referral channels to drive qualified leads.
  • Develop, launch, and scale paid digital campaigns (Google Ads, LinkedIn, Meta, programmatic, etc.).
  • Identify and test emerging channels, optimizing based on ROI.

Campaign Management & Optimization

  • Create and optimize multi-channel campaigns with compelling CTAs and targeted messaging.
  • Manage campaign budgets and optimize for cost-per-lead (CPL) and customer acquisition cost (CAC).
  • Partner with content, design, and web teams to develop high-converting landing pages and lead magnets.

Performance Analytics

  • Track, analyze, and report on funnel metrics: impressions, CTRs, conversions, CPL, CAC, and ROI.
  • Leverage tools like Google Analytics, HubSpot, and dashboards to extract actionable insights.
  • Conduct A/B testing to refine creative, targeting, and messaging.

Collaboration & Reporting

  • Work closely with Sales, SDRs, and Operations to align marketing campaigns with revenue goals.
  • Support integrations with CRM and marketing automation systems.
  • Deliver regular updates and strategic recommendations to leadership.

 

QUALIFICATIONS:

Required:

  • Bachelor’s degree in Marketing, Business, or related field.
  • 5+ years of experience in acquisition, demand generation, growth marketing, and/ or performance marketing (B2B, outsourcing, or related industry strongly preferred).
  • Demonstrated success in scaling lead generation and improving CPL/CAC.
  • Expertise in Google Ads, LinkedIn Campaign Manager, SEO/SEM, and retargeting.
  • Experience with CRM/automation platforms (HubSpot, Salesforce, or equivalent).
  • Strong analytical, organizational, and project management skills.
  • Creative thinker with a test-and-learn mindset.
  • Ability to thrive in a fast-paced, high-growth environment.
  • Excellent communication, presentation, and cross-functional collaboration skills.

Preferred:

  • Deep understanding of the B2B lead lifecycle and sales-marketing alignment.

Other Work-Related Requirements

  • Work Authorization: Must be authorized to work in the United States, without sponsorship needed.
  • Residency Requirement: Reside in one of the states to be considered:  Alabama, Colorado, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Michigan, North Carolina, Ohio, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, or Wyoming.
  • Remote Work Setup: Must maintain a dedicated home office with reliable high-speed internet, free from distractions, and compliant with cxperts’ security and confidentiality standards.
  • Successfully pass all pre-employment background checks.

COMPENSATION & BENEFITS

  • Salary Range: $80,000 – $95,000 annually
  • Comprehensive benefits including health, dental, and vision insurance, paid time off, and 401(k).
  • Flexibility, career growth opportunities, and the chance to collaborate with a global, people-first team.

Why Join Us?

  • High-impact role with the freedom to shape marketing strategy.
  • Opportunity to work in a growing, global BPO organization.
  • Collaborative, innovative, and inclusive culture.
  • Competitive pay, flexibility, and career development opportunities.

Learn more about us at cxperts.us