WHY
COLOMBIA

Why Colombia

Colombia stands as the fourth largest BPO market in Latin America, trailing behind Brazil, Mexico, and Costa Rica. The country’s strategic location, skilled workforce, and competitive operating costs have positioned it as a key player in the region’s outsourcing industry

Strategic Location

Bogotá is the main hub for Colombia’s call center industry, hosting nearly 50% of the country’s call centers due to its strong infrastructure and talent pool. Mid-sized cities like Medellín, Cali, Manizales, and Barranquilla also play significant roles, offering competitive costs, bilingual talent, and growing support for the BPO sector.

Excellent Local Talent with Empathy at Heart

Colombia boasts a highly skilled labor force known for its exceptional customer service and strong soft skills, particularly empathy. A significant advantage is that many Colombians are multilingual, enhancing their ability to connect with diverse customer bases across various languages. This combination of technical expertise and cultural sensitivity makes Colombia a standout location for customer service operations

Hospitality Runs Through Colombian Veins!

Warmth and genuine hospitality are ingrained in Colombian culture. Colombians have a natural ability to make people feel at home, no matter how far they are from their own. This innate friendliness is a powerful asset in creating positive, welcoming experiences for customers and visitors alike.

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