Choosing Guatemala places your business in Central America’s largest economy, with a strategic location, access to a growing market, and a young, skilled workforce. Its pro-business environment and improving infrastructure make it an attractive hub for investment and expansion.
Guatemala is emerging as a key hub for the BPO and call center industry in Central America, driven by its competitive operating costs, skilled bilingual workforce, and proximity to major North American markets. The country’s capital, Guatemala City, hosts a significant portion of these operations, with smaller cities like Quetzaltenango and Escuintla also gaining traction for their lower costs and increasing government support for outsourcing sectors. Guatemala’s growing infrastructure and favorable time zone further enhance its appeal as an ideal location for businesses seeking nearshore outsourcing solutions.
Guatemala offers a highly skilled labor force recognized for its exceptional customer service and strong interpersonal skills, especially empathy. A major advantage is the country’s bilingual talent, with many Guatemalans proficient in both Spanish and English, making them well-suited to serve diverse international markets. This blend of technical know-how and cultural adaptability positions Guatemala as a prime location for customer service operations, ensuring high-quality interactions that meet global standards.
Warmth and genuine hospitality are deeply embedded in Guatemalan culture. Guatemalans have a natural ability to make people feel welcome and valued, no matter where they come from. This innate friendliness is a powerful asset in delivering positive, welcoming experiences for customers and visitors, creating lasting connections and fostering a sense of trust and comfort.
Connect with our team of experienced professionals to schedule a personalized consultation. Together, we’ll explore tailored strategies and innovative solutions to elevate your customer experience, drive engagement, and create lasting value for your business.
