Blogs

For most subscribers, telecom isn’t about infrastructure—it’s about connection. It’s a video call to family overseas, activating a new device seamlessly, or streaming a big

When it comes to healthcare, outcomes matter, but so do the everyday interactions that shape how patients feel about their care. A smooth billing call,

Nearly everyone shops across multiple touchpoints. Only a small minority shop exclusively online or only in physical stores. The vast majority bounce between a retailer’s

For decades, telecoms competed on network speed and pricing. But in 2025, the rules of competition have shifted. Customers now expect reliable service and exceptional

For decades, telecom providers competed on coverage maps and price points. Whoever promised more bars or lower monthly bills had the upper hand. But in

Why leading retailers are making the leap now, and how to do it right. In retail, competition isn’t just about products, pricing, or promotions. Customers

Introduction Patients today expect more than quick answers — they want dynamic, knowledgeable assistance delivered across any channel. In healthcare, every interaction can affect trust

When did outsourcing become so… boring? Once hailed as a disruptive force, BPOs today often find themselves buried in a haze of metrics no one